Monday, 5 February 2018

So You Bought a Super Bowl Ad. Now What? - AdAge.com


AdAge.com

So You Bought a Super Bowl Ad. Now What?
AdAge.com
Now that the Super Bowl has ended, the game's advertisers next play is to track return on ad spend (ROAS). Advertisers are intelligently growing their audiences and determining who of these people are real prospects. Historically, Super Bowl fans could ...

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